Lattice's Online Store Now Sells Silicon - No Minimum Order Quantity - verilog

rickman wrote:

> Joerg wrote:
>
>>That can backfire, big time. Many vendors think that only large
>>companies matter and fail to see that it's often the little guys like us
>>consultant who really call the shots. Meaning their (big) client's
>>engineers trust their decision and stick with it. I've had sales guys
>>literally beg me to reconsider but in pretty much all cases it was too
>>late. When the work is done a consultant cannot saddle a client with
>>more NRE just because a vendor shows remorse about not having supported
>>what they thought was "only a little guy".
>>
>>A lot of companies, including nearly all European semi mfgs, don't even
>>know what they have missed out on so far. Never will.
>
>
> And if they don't know what they have missed out on, why would you
> expect them to take these missed opportunities into account??? They
> can only work with the info they have.
>

They do not listen. I've tried numerous times, then went on to their
competitors and never really looked back. Listening is an important
skill but it seems that it is not taught in marketing school. Ok, ok, on
the other hand I liked my first contact with marketing so much that we
are still married ;-)


> That is why it is important for you to explain to the vendors what the
> potential of a given product is. I have been in this position
> before. Not only did I get samples, when I had some issues I got very
> good support (partly to cover some mistakes on the part of the vendor)
> and I was given very good pricing all things considered.
>
> So communicate with your distis and reps. Don't treat them like the
> enemy, treat them as what they are, a business partner.
>

I would like to do that. However, most of them are still encrusted in
the regional thinking of yesteryear. That was ok 50 years ago but now an
engineer will not even know where something will be produced. Heck, even
my clients sometimes don't because that is subject to an international
bidding process. Could be China, could be Malaysia, who knows? I
certainly don't. So what should I respond to the first question the
disti fires at me: How many will be used per year and where will it be
produced? Out of principle I do not lie.

So what happens then? They remain polite but promised answers to
questions never materialize, etc. Then we just move on to companies that
provide efficient and direct support. National, TI, AD, and so on. The
design-in rate for the others is approaching zero.

--
Regards, Joerg

http://www.****ogconsultants.com

> Then we just move on to companies that
> provide efficient and direct support. National, TI, AD, and so on.

If half of the companies were half as good to deal with as those you
listed are....
It is nice to dream sometimes :-).

Dimiter

On Jun 15, 3:25 am, Joerg <notthisjoerg...@removethispacbell.net>
wrote:
> rickman wrote:
> > Joerg wrote:
>
> >>That can backfire, big time. Many vendors think that only large
> >>companies matter and fail to see that it's often the little guys like us
> >>consultant who really call the shots. Meaning their (big) client's
> >>engineers trust their decision and stick with it. I've had sales guys
> >>literally beg me to reconsider but in pretty much all cases it was too
> >>late. When the work is done a consultant cannot saddle a client with
> >>more NRE just because a vendor shows remorse about not having supported
> >>what they thought was "only a little guy".
>
> >>A lot of companies, including nearly all European semi mfgs, don't even
> >>know what they have missed out on so far. Never will.
>
> > And if they don't know what they have missed out on, why would you
> > expect them to take these missed opportunities into account??? They
> > can only work with the info they have.
>
> They do not listen. I've tried numerous times, then went on to their
> competitors and never really looked back. Listening is an important
> skill but it seems that it is not taught in marketing school. Ok, ok, on
> the other hand I liked my first contact with marketing so much that we
> are still married ;-)
>
> > That is why it is important for you to explain to the vendors what the
> > potential of a given product is. I have been in this position
> > before. Not only did I get samples, when I had some issues I got very
> > good support (partly to cover some mistakes on the part of the vendor)
> > and I was given very good pricing all things considered.
>
> > So communicate with your distis and reps. Don't treat them like the
> > enemy, treat them as what they are, a business partner.
>
> I would like to do that. However, most of them are still encrusted in
> the regional thinking of yesteryear. That was ok 50 years ago but now an
> engineer will not even know where something will be produced. Heck, even
> my clients sometimes don't because that is subject to an international
> bidding process. Could be China, could be Malaysia, who knows? I
> certainly don't. So what should I respond to the first question the
> disti fires at me: How many will be used per year and where will it be
> produced? Out of principle I do not lie.
>
> So what happens then? They remain polite but promised answers to
> questions never materialize, etc. Then we just move on to companies that
> provide efficient and direct support. National, TI, AD, and so on. The
> design-in rate for the others is approaching zero.
>
> --
> Regards, Joerg
>
> http://www.****ogconsultants.com